1. DATA MANAGEMENT

• Clean and validate data
• Integrate data
• Migrate and replicate
• Develop and optimize databases

2. BUSINESS INTELLIGENCE

• Data warehouses / ETL
• Cubes
• Dashboards and data visualization platforms
• Actionable information

3. CUSTOMER EXPERIENCE

• Customer insights
• Attraction and loyalty strategies
• Segmentation
• Database marketing & CRM

4. DATA MINING

• Describe & Predict
• Knowledge Discovery
• Modeling and automation

5. STRATEGY

• Inspiration > vision > innovation
• Competitive positioning / brand building
• Goals > strategies > action > metrics
• Strategic management